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- Media and Communication
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COURSE INTRODUCTION AND APPLICATION INFORMATION
media.comm.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall/Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction to the course. | |
| 2 | The camera. Production: shooting | Zettl, H., Television Production Handbook, Wadsworth, chapter 3 |
| 3 | Camera Operation and Picture Composition. Production: shoot different types of shots. | Zettl, H., Television Production Handbook, Wadsworth, chapter 6 |
| 4 | Analyse TV news stories. Present proposal for project. Production: Shoot a reporter | Griffiths, Richard, Videojournalism, Oxford: Focal Pres, 511 |
| 5 | Give midterm handout. Draw four shots and then shoot. | Zettl, H., Television Production Handbook, Wadsworth, chapter 5 |
| 6 | Documentary/ news story principles. What is a storyboard? Production: shoot an interview | Zettl, H., Television Production Handbook, Wadsworth, chapter 7 |
| 7 | Presentations on news story idea. | Prepare for presentations |
| 8 | Writing for the ear. Voice overs, role of sound. Production: shoot with voice over | Zettl, H., Television Production Handbook, Wadsworth, chapter 8 |
| 9 | Lighting theory. Production: shoot with reflectors | Zettl, H., Television Production Handbook, Wadsworth, 126158. |
| 10 | Lighting theory two. Production: In studio lighting | Zettl, H., Television Production Handbook, Wadsworth, 159189 |
| 11 | The process of producing a project. Editing principles 1 capturing images and sound. Production: rough cut | Zettl, H., Television Production Handbook, Wadsworth, chapter 11. |
| 12 | Editing principles 2 (pacing). Production: introduce pacing into rough cut. | Zettl, H., Television Production Handbook, Wadsworth, chapter 20. |
| 13 | Editing principles 3 (transitions). Productions: introduce transitions into rough cut. | Adobe Premier Classroom in a book, San Jose: Adobe Press, 2006. |
| 14 | Editing principles 4 (continuity). Production: introduce continuity into rough cut. | Adobe Premier Classroom in a book, San Jose: Adobe Press, 2006. |
| 15 | Show projects. Write up critique for homework. | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Given in the preliminary readings, visual materials to be used in courses (courses may be offered for the blog page). There will be no midterm. Final assessment will be screening of the TV news story and a final exam. |
| Suggested Readings/Materials | Hooper White, How to produce effective television commercials, (1986) Philip Ward,Advertising Copywriting (1983)Sandra Moriarty, Creative advertising theory and practice, (1991) Aydın Ziya Özgür, Televizyon Reklamcılığı, (1994)Ray Dizzazo, Corporate Media Production, (2004) |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 40 |
| Presentation / Jury | 1 | 25 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 25 |
| Total |
| Weighting of Semester Activities on the Final Grade | 30 | |
| Weighting of End-of-Semester Activities on the Final Grade | 70 | |
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 4 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 14 | |
| Presentation / Jury | 1 | 4 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 10 | |
| Total | 140 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. | |||||
| 2 | To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process. | X | ||||
| 3 | To be able to use the acquired theoretical knowledge in practice. | X | ||||
| 4 | To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. | X | ||||
| 5 | To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. | X | ||||
| 6 | To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. | |||||
| 7 | To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution. | |||||
| 8 | To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. | |||||
| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1) | |||||
| 10 | To be able to use a second foreign language at the intermediate level. | |||||
| 11 | To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest